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The Company

Founder Anil Moolchandani started his business career in a family owned sari shop in Delhi, after graduating from college. His first order, worth Rs. 12 (now US$ 0.25) came from a customer in Lucknow. The business mounted, and in 1981, the company held its first distributors' meet in New Delhi. In 1984, Archies acquired its first foreign license from Walt Disney. Mickey Mouse and Donald Duck began appearing on Indian greeting cards.

In a short few years, Archies had become a recognized brand – and a household name. The Archies Gallery chain came next. This first-of-its kind concept-store opened in Kamla Nagar, Delhi, in 1987 and was an instant success. The year 1993 marked the opening of the 100th Archies Gallery store. As the market environment continued to evolve and internet became an important aspect of urban life, Archies kept pace by introducing e-cards and offering online gifting opportunities through its e-commerce portal, www.archiesonline.com.

The Company was initially incorporated in the name of Archies Greetings and Gifts Private Limited in 1990. Later its name was changed to Archies Greetings and Gifts Limited in 1995. Further in due course of time it has been changed to Archies Limited w.e.f. 7th November 2002.

 

Who Are We

Archies Limited is India’s market leader in the social expression industry with over 60% market share in the organized sector. It has grown from a cards-only company to a complete social expressions company. This Company has grown with the spread of modern culture, increasing urbanization and improving standard of living. Adorability and sentiment drive its brand appeal to all age groups and demographics. Archies has enormous ranges which have established exemplary mastery over its large network of distributors, retailers and franchisees. This Company is consciously targeting malls and other prime retail space for opening its own stores. Archies Limited currently operates 230+ exclusive outlets in 15 states 66 cities and nearly 300 franchise outlets across India and neighboring countries.

Recent Collaborations

Archies has attained the license for Boofle, Cow Parade, Garfield, Gund, Hallmark, Keel Toys, Me to You, Peanuts and Smiley World.

Brand Insight

When we started working on the new imagery of the logo we went to the consumers of Archies and to the people who are using Archies sometimes and asked questions from them.

What Archies means to you?

The answer we got was not very surprising but we were really overwhelmed by the unanimity of their answer. Almost everybody said Archies means Love. Love for relations.

What connotes love to everybody?

The obvious choice was the easily recognizable shape of the heart.

Now the heart with just the ‘a’ has the potential to represent Archies. This will become the mnemonic for Archies and will be used extensively.

We played with two prominent colours Red and White. Red is the colour of love and passion. This combination has great visibility in all weather, all texture kind of scenarios.

We have kept archies in all lower case to convey youthfulness.

Later this heart will be explored in many more ways.