The Smiley® Company is home to one of the most recognizable logos in the world. The original Smiley® brand was born on January 1st 1972 with the ‘take time to smile’ promotion launched by Franklin Loufrani in the French newspaper ‘France Soir’. In 1997, Nicolas Loufrani launched a universe of communication with the brand ‘Smiley World’ by creating variations of the original Smiley® developing expressive characters and promoting the universal language of the ‘emoticon’. Archies has also attained the license for the Smiley World. Archies brings the range of Smiley World products in India that include- Soft Toys, Clocks, Stationery, Paper Bags, Sippers, Key Chains and Zodiac Mugs.